Posted by Scott Bywater in marketing, Psychology Aug 29th, 2017

Years ago, a potential client reached out to me about doing business.

He wanted a sales letter to achieve an objective, however the sales letter
would only be sent to a small handful of people he knew personally.

I said:

“You don’t need me to help you with this. Just call them up and ask them.”

After all, he already had the relationships and it was a small target market.
I couldn’t, with any level of integrity, accept the business.

Anyway, we lost contact for awhile, and then he reached out to me again –
and has gone on to be a much, much larger client than he would have initially


One word: TRUST.

By playing the long game, I had turned a small client into a big client.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy

© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.