Posted by Scott Bywater in marketing, Psychology Aug 29th, 2017

Years ago, a potential client reached out to me about doing business.

He wanted a sales letter to achieve an objective, however the sales letter
would only be sent to a small handful of people he knew personally.

I said:

“You don’t need me to help you with this. Just call them up and ask them.”

After all, he already had the relationships and it was a small target market.
I couldn’t, with any level of integrity, accept the business.

Anyway, we lost contact for awhile, and then he reached out to me again –
and has gone on to be a much, much larger client than he would have initially
been.

Why?

One word: TRUST.

By playing the long game, I had turned a small client into a big client.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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