Posted by Scott Bywater in marketing Jun 28th, 2018

If you’re finding something tough right now, I received a metaphor from
my mindset coach the other day that might help you.

He said:

Most people try to bang down the door, when they have a problem.

That’s really hard.

Possible, but you hurt yourself a lot in the process.

Instead, he said…

Find the person who has the key.

That’s much easier.

So what I’d encourage you to do right now, is:

1. Grab a piece of paper.
2. Make a list of your biggest challenges on the left hand side.
3. Make a list of who might have the key on the right hand side.
4. Reach out to them and ask for the key.

For instance, if you have a health problem… who has the key?

If you have a time problem… who has the key?

If you have a marketing problem… who has the key?

Remember, it’s much easier to open the door with a key than with
your head 🙂

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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