Posted by Scott Bywater in marketing Apr 7th, 2018

Everyone loves big clients…

But they also pose a problem…

They put you into a sense of comfort…

And you think, oh things are good.

And you start giving more and more time to this
big client.

It works for awhile, but you don’t have a job…

And at anytime, they can pull the pin.

And rest assured, one day they will – no matter
how good of a job you do.

That’s a real problem if a large chunk of your income
depends on them.

I’ve made this mistake before.

The real problem was I stopped prospecting.

I stopped filling my funnel.

Not anymore.

These days, I always make sure I have at least 25-50
people in my funnel at any one time.

And I like to have at least 10 appointments set up
for potential cashflow.

I class my prospects based on A-D based on when
I think they’ll close…

A = 7 days.
B = 14 days.
C = 28 days.
D = 90 days.

And you know, this works in two ways.

Firstly, you obviously close more sales.

But more importaly, you are never needy.

And the death of sales is neediness, because when
you want it too much… you actually psychologically
repel the sale.

It’s like when you want that girl so much as a teenager…
The more you want her…

The less she wants you.

Don’t make that mistake.

Build a funnel.

How about you?

Are you too reliant on a few big clients right now?

Would you like to set up a system to change this?

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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