Posted by Scott Bywater in marketing Jan 20th, 2018

You’re probably heard people talk about the 5am club online… with the idea being that your most vital hours are in the early hours, and by getting up at dawn you have a more productive day.

I don’t disagree, but the reason most people don’t do it is because of something which happens earlier.

You’ve got to take a step back.

What do I mean by this?


You need enough sleep.

That’s right… if you don’t get enough sleep – that 7 or 8 hours a night which most of us need…. If you’re like most people (except my friend, Nik Thakoral who is super-human and doesn’t need to sleep) It won’t be sustainable long term.

So the problem isn’t in getting up at 5am.

It’s in going to bed either at 9 or 10pm.

So it should be renamed the 9pm club…

Because the problem isn’t that people can’t wake up… it’s that we don’t have the discipline
to go to bed on time.

And it’s the same with everything. You’ve got to uncover the layers.

For instance, I had a client who thought they had a marketing problem. It turned out, they had a customer service problem.

And if you dug deeper it was an operations problem. And if you peeled away another layer of the onion, it was a culture problem.

The problem is never where you think it is.

Dig deeper.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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