Posted by Scott Bywater in marketing Apr 20th, 2017

When I was in my late teens, I got a job at a major recruitment company.

And there was something interesting happening at the time:

In every single industry, the client was the king. If you got the client, you
could get the candidates.

Except one industry: Information technology.

If you were even half-good at this, you could command your own rate.

But then it switched, everyone caught on…

And all of a sudden, heaps of people jumped on this trend, until the
supply outstripped the demand… and it was no longer such a valuable

My point comes back to the last email: there’s value in doing what
everyone thinks is crazy… because then you’re ahead of the curve.

You see the trend before it becomes a trend.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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