Posted by Scott Bywater in marketing Sep 7th, 2017

I was reading Tim Ferris’s Tools of Titans the other day and stumbled
across a section from Scott Adams (the creator of the Dilbert cartoons)
that really stood out.

He was talking about creating a point of difference.

And he said, it’s about combing two different skillsets.

For instance, in his case he says he’s not the best stand up comic or the
best cartoonist…

But by combining the two he can offer something unique.

I do the same these days, and it’s worked out to have a real point of
difference.

By combining strategy, accountability with regular check-ins and
copywriting… I can really dig in and make a difference for clients in a
unique way…

Help them avoid chasing after every shiny object…

Focus on the right things…

And get things done to move their business to the next level.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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