Posted by Scott Bywater in advertising, copywriting Sep 29th, 2010

Want to get an extra 6-8 hours of productivity every day?

Then try this little trick…

Every night before you go to sleep, ask for an idea.

For instance, if you are writing an advertisement, say to yourself…

I really need an idea for this headline.

And then forget about it, turn off the light and enjoy a well earned rest.

It sounds crazy, doesn’t it.

I mean how can you do anything while you are asleep.

You’re dead to the world, right?

Well, not quite.

Your subconscious mind is actually ensuring…

Your blood is pumping
You are breathing
Your body temperature is being monitored

And dozens of other things are happening to keep you alive. So surely it can work out a headline or two for you by the morning, right?

There is a statistic quoted at some seminars that we only use 10% of our minds.

And this is a way to use more of it.

Of course, if you flood your mind with more education about how to get more customers and write winning ads then your mind will have more to draw on while you’re flat on your back and enjoying dreamland 😉

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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  1. Tom Curtis on October 26, 2010 at 9:09 am:

    I do something similar, but I say, “I wonder how…” It’s the ultimate set-it-and-forget-it. Whatever it is, it shows up sooner or later…EVERY TIME!

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