Posted by Scott Bywater in marketing May 30th, 2013

If only you could get rid of your competitors, you could make WAY more money, right?

You think you’ve got a deal, only to hear your client decided to choose your competition.

It’s happened to all of us, and when it happens our primal urges kick in – there’s a kind of “sting” you feel in your gut…

So how do you allow it happen less often?

How do you make sure you stand out as different compared to your competitor?

It’s easy.

You’ve got to make it hard for them.

You’ve got to do what hardly anyone else will do.

You see, most competitors are happy to run ads.

That’s easy…

Pay the newspaper or online advertising medium a few hundred dollars, and you’re good to go.

But they’re not willing to take the steps AFTER the prospect is generated to separate themselves from the competition.

You can’t shortcut this process.

Well, you can and you can’t.

Let me explain.

Some people in business think like a person who expects to be really, really healthy while eating junk food and sitting on their butt each day.

That’s impossible.

I know this from experience.

Over the past 6 months, I’ve stopped drinking coffee… cut sugar out of my diet and started going to the gym 4 times a week, doing both weights and cardio…

I’ve never felt fitter, healthier, sharper.

Of course, I do take some shortcuts, like doing something known as interval training which allows me to get more out of 20 minutes of exercise than most people get in an hour.

It’s where you push yourself for 30 seconds, then go slow for 2 ½ minutes, and repeat the process about 8 times.

Try it… you can be in and out of the gym in 20 minutes.

You’ll be stuffed afterwards, but it’s worth it.

Anyway, just like there are shortcuts in the gym… there are also shortcuts in building a process that separates you from your competition.

For instance, recently I did a critique with a couple in a super-competitive industry.

And I walked them through the exact process to differentiate themselves, in order to maximise the conversion they generated from the incoming leads.

Like all my critiques, they paid $500 for the hour.

But you don’t have to.

You can be a fly on the wall and listen to the recording by getting your hands on this.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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