If you sell high value consulting services… you’ll probably find
not all clients are the same.
Your best clients may be worth $500k or more over a lifetime.
Meanwhile, your smallest clients may be worth a thousand or
So you need to be very conscious of where you invest your time.
One of the best things I’ve found you can do is make a LIST of
who your best clients are.
For instance, years ago I cut out the photos of 7 people I wanted
Stuck them up on my dreamboard.
And within the year I had two of them in the bag.
One of them has gone on to be worth over half a million dollars to
me over the past 8 or so years.
So make that list for yourself.
And get very clear on WHO you want to attract.