The key to NOT being vague and boring is simple.

Think about it like this.

Imagine you had to do a speech to a group of aliens
who can speak English?

You knew nothing about them.

How do you make that speech interesting?

Not so easy, is it?

Why?

Because you don’t know what their hot buttons are.

You don’t know what interests them.

Of course, to change this…

You CAN go and talk to them. You can ask them questions.

You can find out what their problems are, what they find
Interesting, what their desires are.

You talk to enough of them and find a common thread.

And then, you know exactly what to do.

So to stop being vague…

THINK OF YOUR CUSTOMERS AS ALIENS

Seriously, come from this space.

Don’t say…

I already know my customers.

Heck, often we don’t know our husbands and wives the way
we think we do… and we spend our whole lives with them.

I can assure you… from experience, if you take the time, you
will discover some incredible things about the way your
customers think by just taking the time to talk to them.
In fact, I just went through this process with a client and literally
found several factors that could easily add six figures to their
bottom line.

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